Dow Coating Materials

Sustainability

What makes a paint or coating sustainable?

Is it the ingredients that go into it? Or the performance that comes out of it? At Dow Coating Materials, our vision of sustainability spans the full spectrum. From low-VOC inputs to high-performance outputs, we are leading the way with Life Cycle Assessments (LCAs) and customer collaboration on coatings that have a smaller impact on our environment and a greater impact on our daily lives.

Pillars of Sustainability

Reducing TiO2
Rendering of pigment-polymer composite created with EVOQUE™ Pre-Composite Polymer, a breakthrough in hiding efficiency.
EVOQUE™ Pre-Composite Polymer is a completely unique class of material that helps improve film performance while lowering levels of titanium dioxide, an energy-intensive raw material with a significant impact on the cost and carbon footprint of paint.
Lowering VOC
ACRYSOL™ Rheology Modifiers are made without added solvent or APEO surfactant.
ACRYSOL™ Rheology Modifiers made with ACID SUPPRESSION™ Technology helps eliminate the need for added solvent or surfactant for high-efficiency, easy-pouring HEUR thickeners that are ultra-low VOC capable.
Improving Indoor Air
FORMASHIELD™ Technology adds air-cleaning functionality to paint by removing airborne formaldehyde.
FORMASHIELD™ Formaldehyde-Abatement Technology turns regular paint into multifunctional paint that protects and beautifies interior substrates while helping to improve indoor air quality.

FASTRACK™ Quick-Dry Technology can help formulators, specifiers and applicators take big steps toward a smaller carbon footprint with high-performance waterborne traffic paint.

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Using waterborne traffic paints formulated with FASTRACK™ Quick-Dry Polymers reduces the road striping environmental  impact potential in 10 out of 10 categories, including VOC emissions, human toxicity and greenhouse gas emissions.

Reformulating with EVOQUE™ Pre-Composite Polymer can reduce the need for TiO2 by 10%–20%, which in turn, can lead to a smaller carbon footprint . This technology offers improved film formation, durability and performance life. In addition, ROPAQUE™ Technology offers additional reductions in TiO2 and environmental impact, as demonstrated by a Life Cycle Assessment.

Reformulating with EVOQUE™ Pre-Composite Polymer and/or ROPAQUE™ Opaque Polymer Technology gives formulators a chance to reduce TiO2 consumption and the environmental impact of today’s house paints.

Sustainability Breakthroughs

Dow Coating Materials innovations help make sustainable products. We’ve developed ultra-low-VOC-capable binders and solvent-free HASE and HEURs (manufactured without added solvent) with no added surfactant for architectural markets. For industrial applications, we are pushing waterborne technology to new levels and introducing entirely new high-performance chemistry families. We have developed low-VOC solutions for industrial wood coatings, including ROSHIELD™ 4000 which is a one component system with excellent durability, adhesion, clarity and gloss.

Helping Develop Low-VOC Traffic Paint

Using waterborne traffic paints formulated with FASTRACK™ Quick-Dry Polymers reduces the road striping environmental  impact potential in 10 out of 10 categories, including VOC emissions, human toxicity and greenhouse gas emissions.
Helping Develop Low-VOC Traffic Paint

FASTRACK™ Quick-Dry Technology can help formulators, specifiers and applicators take big steps toward a smaller carbon footprint with high-performance waterborne traffic paint.

Read more

Lowering the Carbon Footprint of House Paints

Reformulating with EVOQUE™ Pre-Composite Polymer and/or ROPAQUE™ Opaque Polymer Technology gives formulators a chance to reduce TiO2 consumption and the environmental impact of today’s house paints.
Lowering the Carbon Footprint of House Paints

Reformulating with EVOQUE™ Pre-Composite Polymer can reduce the need for TiO2 by 10%–20%, which in turn, can lead to a smaller carbon footprint . This technology offers improved film formation, durability and performance life. In addition, ROPAQUE™ Technology offers additional reductions in TiO2 and environmental impact, as demonstrated by a Life Cycle Assessment.

Boosting Sustainability

FORMASHIELD™ 12 100% Acrylic Resin

is a coatings breakthrough: a waterborne binder that functionally removes formaldehyde from indoor air.

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EVOQUE™ Pre-Composite Polymer

are revolutionizing architectural paint with better wet and dry hiding plus formulation specific barrier improvements as well as carbon foot print reduction.

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FASTRACK™ Quick-Dry Polymers

dry faster than conventional waterborne polymers making traffic paint less susceptible to wheel tracking and washout failure under a wider range of drying conditions.

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