Next-Generation Rheology Modifier Technology
Developing high quality architectural paints that offer long-term performance, easy application and excellent hiding delivers value to both formulators and consumers.
Rheology plays a significant role in these key areas of performance where traditionally used thickeners offer conflicting results forcing both parties to sacrifice one or more performance benefit in return for another.
Next-generation hydrophobically modified ethylene oxide urethane (HEUR) rheology modifiers from Dow Coating Materials provide a unique balance of properties previously unseen in commercial offerings.
Our experts discuss this novel molecular architecture for breakthrough sag-flow balance, universal viscosity retention on tinting, and optimum applied hide in greater detail in a recent article in Coatings Tech Magazine.
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