The hallmark of a high-quality paint is its ability to hide. And few things impact hiding more than titanium dioxide (TiO2). In answer to market volatility surrounding TiO2, Dow Coating Materials responded with EVOQUE™ Pre-Composite Polymer, which can facilitate TiO2 savings of up to 20% while maintaining equal wet and dry hiding and tint strength, as well as ROPAQUE™ Opaque Polymer, an industry standard for replacing 20%–35% of TiO2 in paint. When used together, these technologies can further reduce TiO2 content while improving or maintaining hiding.
Today, TiO2 efficiency is just part of the story. A growing body of data also demonstrates that paints formulated with EVOQUE™ Pre-Composite Polymer Technology offer improvements in barrier properties, such as stain resistance and removal, corrosion resistance, nail head rust resistance, tannin stain blocking, and dirt-pickup resistance.