American Coatings Show 2016

April 12-14, 2016
Indiana Convention Center
Indianapolis, Indiana
Booth #2230


Through purposeful collaboration and cutting-edge science and technology, our experts are solving the critical challenges of the coatings industry. Stop by booth #2230 at the 2016 American Coatings SHOW to learn how we develop solutions that push boundaries, contact us to set up a meeting at the show and explore this page to learn about our profound chemistries that can help you expand into new markets and applications.

New at the Show

Keep checking back throughout the week of the show to find the latest on new product announcements and downloadable content.

ACRYSOL™ DR-180 Rheology Modifier:
HASE replacement for cellulosic thickeners to optimize formulation efficiency and application benefits for contractor quality paints

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ACRYSOL™ RM-1600 Rheology Modifier:
New low-RM demand Newtonian ICI builder offering formulation flexibility

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ACRYSOL™ RM-3030 Rheology Modifier:
New High efficiency Newtonian ICI builder offering broad formulation efficiency and long-term in-can stability

Read More

History of Innovation

With a legacy of innovative breakthroughs over the last six decades, Dow demonstrates how our teams can help meet and exceed customer expectations today and in the future – from technology that holds up under harsher conditions to products that help them meet more significant demands from consumers, contractors and regulators without compromising performance.

  • 1948

    First registered OPP: DOWICIDE™ A Antimicrobial for the preservation of water-based paint manufacturing and storage

  • 1953

    First all-acrylic, water-based binder for latex paint: RHOPLEX™ AC-33 Acrylic Emulsion

  • 1981

    First product specifically designed for roof mastics: RHOPLEX™ 1791 Acrylic Polymer

  • 2012

    First polyurethane high temperature coating for oil and gas recovery: TERAFORCE™ Polyurethane Systems

  • 2015

    First isocyanate-free solvent-borne two-component (2K) urethane technology: PARALOID™ Edge Technology

Dow Wins 2016 ACS AWARD

Erin Vogel, Ph.D., research scientist for industrial coatings, Dow Coating Materials accepts 2016 American Coatings AWARD for most outstanding technical presentation at the 2016 American Coatings CONFERENCE. The award-winning technical paper details the development of new waterborne alkyd chemistry offerings.

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Paint Quality Institute


PQI is the industry’s recognized leader in educating paint professionals and consumers on advances in technology and the use of today’s innovative coating products for interior and exterior protection and decoration.

View PQI's 2016 Color Trends Infographic

Dow Construction Chemicals

Dow Construction Chemicals (DCC) offers an extensive technology platform including acrylics, vinyl acrylics, cellulose ethers, redispersible latex powders and formaldehyde-free thermosetting resins. Dow Construction Chemicals also has a track record of partnership and innovation delivering a broad range of market-driven, industry-leading solutions for various construction markets. Our award winning technical service will ensure that our solutions work exactly the way you want, every time.

Learn more about Dow Construction Chemicals

Dow Microbial Control

With its broad product portfolio in combination with formulation and regulatory expertise, Dow Microbial Control can help paint formulators address in-can preservation and dry-film protection needs for architectural coatings.

Our technologies are designed to help protect paint and coatings from microbial contamination. At American Coatings Show, we look forward to talking to you about BIOBAN™ 200 Antimicrobial and ROZONE™ 2000 Mildewcide, our high performance, cost effective dry film preservatives based on Dow’s ultra-low leaching DCOIT technology (dichlorooctylisothiazolinone). These products offer, not only dry film performance, but also additional protection against algae and a boost to in-can preservation.

In addition to a robust preservative package, good industrial hygiene is vital to protect paints and coatings from microbial contamination. A combination of good housekeeping, manual cleaning, and biocide treatments can help to minimize sources of contamination from the manufacturing facility. Experts from Dow Microbial Control can support and provide training to help keep your plants clean and most effectively use industrial biocides. DOWICIL™ QK-20 Antimicrobial is the fast-acting solution to decontaminate your plant and equipment, clean up raw materials and wash water, rework contaminated products and knock down bacteria in finished products.

Learn more about Dow Microbial Control

Dow Polyurethanes

Are you a coatings formulator? – whatever performance need, Dow Polyurethanes has a solution. We work closely with customers to push the limits of performance and new applications in the coating market. Our broad and versatile polyurethane portfolio includes polyols, isocyanates, pre-formulated coatings capable of reducing VOC content while improving resistance to impact and resistance to many corrosive chemicals and much more. Our products are backed by more than 60 years of experience in polyurethane chemistry as well as technical and application assistance to help you meet the most demanding requirements.

Learn more about Dow Polyurethanes

Industrial Solutions

Dow Industrial Solutions enables manufacturing of the world’s goods and services with an industry-leading portfolio of technologies that enhance how machines move, how processes run, how materials interact, and how key chemistries are delivered.

In the coatings market, the business offers an innovative and diverse portfolio of additives and solvents to help customers meet their most important formulating challenges.

For architectural coating applications, Dow offers wetting agents for pigment wetting to achieve effective dispersion and color acceptance, as well as coalescing agents to assist film formation and achieve better coating film performance.

Dow also offers products for various types of industrial coatings. In waterborne systems, Dow provides wetting agents for substrate wetting and pigment dispersion, coalescing agents for film formation, and co-solvents for formulation stability. In solvent-based systems, Dow provides both specialty and commodity solvents which offer various benefits such as enabling high solids content, improved system compatibility, and a low toxicity profile.

At ACS, experts from Industrial Solutions will be on-hand to feature two unique products in the portfolio. The first is PROGLYDE™ DMM Glycol Diether, a solvent for hardeners in waterborne polyurethane systems. The second is DOWANOL™ LoV 485 Glycol Ether, a new ultra-low VOC coalescing agent for architectural coatings. Both are innovative products with exciting applications in the coatings space. And of course, we invite you to reach out to our experts with any of your toughest formulating challenges.

Faster. Better. Cleaner. This is the power of Dow Industrial Solutions.

Presentation Schedule

    Monday, April 11
  1. 10:30am - 12:00pm

    • Tutorial 7: Biocide Selection Process for Coatings

      Beth Ann Browne, Ph.D., Senior Microbiologist, Dow Microbial Control

      Prevention of microbial contamination in the wet-state and microbial defacement of the dry-film are critical objectives for coatings manufacturers. Biocide selection is complex, and formulators need to consider global regulatory status, sustainability concerns and impact on paint properties, in addition to antimicrobial efficacy spectra including resilient micro-organisms that thrive in manufacturing facilities. This tutorial will guide participants through the biocide selection process. Topics will include: in-can preservation (including a bacteriology overview, detecting and enumerating contaminants, and in-can test methodologies), dry-film protection (including fungal overview, dry-film defacement, and test methods), biocidal chemistry overview, and regulatory overview. Microbial audits of manufacturing facilities and industrial hygiene will also be discussed.

  2. 2:00pm - 2:30pm

    • Session 4.1: Controlling Wet Hiding with TiO2 Reduction Strategies in Architectural Coatings

      Dave Fasano, Application Scientist, Dow Coating Materials

      While wet hiding may not be a good predictor of final dry hiding, it is used as a calibration point for application by contractors and provides the first impression of the paint for homeowners. When reducing TiO2 to control cost and supply, lower wet hiding is reluctantly accepted by formulators. No other raw material provides near the level of wet hiding as TiO2, and as a result, reductions always led to less wet hiding. That is, until now. Pre-composite polymer helps improve both the wet and dry hiding efficiency of TiO2. As a result, similar wet hiding is possible when reducing TiO2 use levels. Reformulation techniques to control wet and dry hiding using pre-composite polymer, along with other TiO2 reduction materials, will be discussed to give formulators new options to manage the overall, wet and dry, hiding of paints.

  3. 2:30pm - 3:00pm

    • Session 2.2: Additives Level the Playing Field for Cost-Effective PVA Binders to Excel in Touch-up and Coverage Properties

      Tara Conley, Technical Sales Manager, Dow Coating Materials

      Contractors want a paint to cover in the fewest number of coats to minimize the time on the job, have excellent touch up of surface imperfections to reduce customer complaints and have film integrity to provide the durability that their customers' desire. The formulator's first challenge is choosing a versatile binder that will allow for meeting these performance parameters. New developments in HEUR and HASE rheology modifier technology, along with proper pigment selection, allow cost effective polyvinyl acetate polymers to perform similarly for touch up and coverage to vinyl acetate-ethylene polymers. Maximizing the film uniformity and touch up allows for improved applied hiding, both wet and dry, and minimizes the differences in appearance generated from multiple application techniques on the broad wall. Film characterization tools, formulation options, and quantitative demonstrations on the impact of raw material choice, applicator tool, and applied film uniformity in order to achieve the desired applied hiding and touch up benefits will be discussed.

  4. 5:30pm - 7:30pm

    • Poster Session: #14 Role of Hydrophobicity on Chemical Resistance of Fast-Cure Elastomeric Coatings

      Aayush Shah, Senior Engineer, Dow Polyurethanes

      There is a need for coatings that have the rapid return to service of current polyurea/polyurethane spray applied coatings while having enhanced chemical resistance of epoxy coatings. To that end, we have developed a fast cure, hydrophobic coating with enhanced chemical resistance. This hydrophobic coating is based on The Dow Chemical Company’s proprietary hydrophobic polyols and prepolymers. In this paper, we will compare the chemical performance of the new hydrophobic coating against regular polyurea spray elastomers and epoxy coatings typically used for chemical resistance applications. The novel rapid return to service hydrophobic coating has chemical resistance properties similar to epoxy materials while significantly outperforming regular polyurea/polyurethane based coating materials for aqueous acids such as HCl and H2SO4, bases such as NaOH as well as other aqueous based chemicals.

    Tuesday, April 12
  1. 9:30am - 10:00am

    • Session 6.2: Isocyanate-Free Polyurethane Technology for Automotive Refinish Applications

      Nahrain Kamber, Ph.D. TS&D Group Leader, Dow Coating Materials

      Two component polyurethanes are used in a variety of industrial coating applications due to their excellent weatherability, toughness, and chemical resistance. When formulated as ambient cured systems, traditional two component polyurethanes typically must balance cure speed for pot life. This paper describes automotive refinish applications of a novel ambient cure, two component isocyanate free polyurethane coating technology based on the reaction of polycarbamates with polyaldehydes. One significant benefit is the ability to decouple pot life from cure speed, allowing for the development of coating formulations with longer pot life without sacrificing fast hardness development and quick dry time. For the applicator, these attributes provide faster return to service, higher production throughput and less material waste. Additional coating benefits, including good chemical and humidity resistance and fast sandability, are described for automotive refinish primer surface coatings at conventional and low VOC levels. Examples of isocyanate-free PU clear coats are also presented.

  2. 11:00am - 11:30am

    • Session 5.4: Acrylic Epoxy Hybrid Coatings for Commercial and Institutional Wall Applications

      Art Leman, Technical Service and Development Manager, Dow Coating Materials

      Two component waterborne acrylic epoxy coatings have been used for some time in commercial and institutional wall coatings applications such as in schools and hospitals. Institutional wall coatings must be higher performing than traditional architectural coatings, as they must stand up to harsher cleaning products and practices, as well as higher traffic and utilization. New developments in acrylic epoxy hybrid polymers have been developed to offer improvements in wallcoatings properties such as adhesion, abrasion resistance, chemical resistance, impact resistance, color and gloss retention. The obtained hybrid can be formulated as a viscosity stable 2K coating system by mixing pigments and fillers with waterborne acid-functional acrylic as part A and the acrylic epoxy hybrid as part B. This paper will also present test results and applications data on the coatings performance of acrylic epoxy hybrid using different stoichiometric ratios of acid to epoxy. A model and mechanism for a 1K formulation will be presented and compared to the formulation for a 2K system. This paper will also highlight the effect of other formulating ingredients such as coalescent selection and functional additives for their impact on applied properties of the acrylic epoxy hybrid system for wallcoatings.

    Wednesday, April 13
  1. 10:30am - 11:00am

    • Tutorial 14.3: Ultra-Low VOC Waterborne Alkyd Coatings with Solventborne Alkyd Performance

      Erin Vogel, Ph.D. Research Scientist, Dow Coating Materials

      Solvent borne (SB) alkyd resins are widely used in industrial coatings because of their excellent gloss, adhesion, and wetting properties as well as compatibility with other resin types. In many regions, however, the consumption of SB alkyds has diminished as stringent environmental regulations have driven adoption of low VOC systems. In some instances, waterborne (WB) alkyd emulsions have replaced SB alkyd systems; however, they typically do not offer the same performance. Dow has developed technology to disperse short, medium, and long oil alkyd resins with minimal surfactant and no polymer modification. Pigmented WB alkyd coatings formulated with these resins demonstrate comparable properties to those of conventional SB alkyd coatings. For example, short and medium oil alkyd dispersions formulated into ultra-low VOC (<10 g/L) coatings give thin films (1 mil) that display excellent gloss, adhesion, flexibility, and solvent resistance as well as superb salt spray resistance (>300 hr.).

  2. 12:30pm - 1:00pm

    • Tutorial 16.6: Tuning Toughness and Flexibility in Liquid Applied High Solids Epoxy Coatings

      William Heaner, New Product Development, Dow Polyurethanes

      The inherent brittleness and lack of flexibility of high solids, liquid epoxy coatings presents challenges to meet the growing opportunities for them in multiple market segments. Various additives or flexible hardeners may be used to overcome some of these issues, but most of them compromise the barrier properties of the coatings or the processability of the formulated system. In addition, existing solutions do not have a dual functionality; they are either toughening agents or flexibilizers. An alternative approach to improve flexibility and toughness with one product can be realized with the use of a flexible, reactive additive that will phase separate during cure. Controlling the concentration, size, and composition of the phase domains allows a spectrum of toughness and/or flexibility to be targeted. The influence of backbone structure, additive loading, and cure speed on phase morphology and mechanical performance will be discussed along with case studies on an optimized system.