American Coatings Show

Georgia World Congress Center
Atlanta, Georgia
April 7th-10th, 2014
Booth #807

Other Dow Businesses You'll See at Booth #807

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Visit us at booth #807 at the American Coatings Show and Conference. We look forward to meeting with you at the show.

Less Chemical, More Chemistry

Through a commitment to customer collaboration and ongoing innovation, we deliver an outstanding portfolio of first-of-a-kind, award winning products.

Raymond Somich ATSSA
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Dow scientists and experts help lead the industry, collaborating with your industry experts, driving real-world innovation and generating breakthroughs year after year.

Presentation Schedule

    Tuesday, April 8
  1. 9:00am - 9:30am

    • Designed Hybridization: A Paradigm Shift in New Latex Polymer Coatings

      Zhenwen Fu, Principal Research Scientist

      A presentation on recent findings in how DESIGNED HYBRIDIZATION™ Technology creates new hybrid latex polymers for coatings. DESIGNED HYBRIDIZATION Technology offers longer pot-life, faster hardness development, low temperature film formation with good block and dirt-pickup-resistance all while remaining low-VOC

  2. 10:00am - 10:30am

    • Molecular and Shear-Dependent Interactions of HEUR Rheology Modifiers in Latex

      Antony Van Dyk, Research Scientist

      The winner of the 2012 American Coatings Award, Dr. Van Dyk takes a look at how shear affects thickening performance. Van Dyk is the Global R&D Leader for Dispersants and Project Leader for Rheology Modifiers at Dow Coating Materials. He has worked 30 years in the coatings industry, the last 12 in R&D of colorants, RMs, and Dispersants.

  3. 10:00am - 10:30am

    • HEUR Technology for Improved Coating Properties & pH-Responsive Thickening

      John Rabasco, Research Scientist

      A look at how ACID SUPPRESSION™ Technology allows HEUR rheology modifiers with high thickening efficiency to be produced with low as-supplied viscosity, allowing paint formulators to easily introduce the material into their paint manufacturing operations without the need for VOC contributing organic solvents. The presentation looks at the resulting improvements in coating properties.

  4. 2:00am - 2:30am

    • Materials and Techniques for Better Application in Architectural Coatings

      Tara Conley, Technical Sales Manager

      This presentation looks at ways to maximize applied hide and the performance of architectural coatings via the use of additives. Topics covered include the performance of applied paints, the importance of rheology modifiers, as well as new HEUR technology for better application.

    Wednesday, April 9
  1. 11:30am - 12:00pm

    • Dispersions and Curing Agents for Garage Floor Coatings

      Yong Zhang, Senior Scientist

      From hot tire pickup and abrasion to chemical resistance and low temperature curing, waterborne garage floor coatings require performance and durability. This presentation will address experimental and commercial garage floor coatings developed to maintain performance strengths, while remaining low in VOC.

  2. 11:30am - 12:00pm

    • Formulating Waterborne Thermal Insulation Coatings

      Sudhir Achar, Technical Service Specialist

      Transfer of thermal energy in industrial settings can lead to a variety of issues including heat loss from processing equipment and piping, higher energy usage, worker safety problems from contact with hot or cold surfaces, and associated costs. In addition to these complications, traditional insulation methods involving thick layers of insulation can hide severe maintenance problems such as corrosion under insulation (CUI). This presentation will explore an alternative option with a look at the formulation and application properties of thermal insulation coatings based on waterborne acrylic and epoxy resins.

  3. 12:00pm - 12:30pm

    • Smart Coatings for Improving Indoor Air Quality

      Paul Doll, Associate Scientist

      Formaldehyde is a human carcinogen pervasive in construction materials such as adhesives, ceiling tiles, furniture, cabinets, drapery and insulation. This presentation will give an overview of FORMASHIELD™ Technology and recent tests on its efficacy in removing formaldehyde from indoor air.

In the News

ACS a Big Success

May 21, 2014

From Paint & Coatings Industry Magazine: Alongside four other Dow businesses, Dow Coating Materials showcases broad portfolio of enhanced performance technologies at the 2014 American Coatings Show and Conference.

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A Cool Solution for Safe-Touch and Thermal Insulation Coatings

April 09, 2014

MAINCOTE™ IC Acrylic Resins help protect against corrosion and energy loss.

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Step on It: Prep Your Deck for Spring

April 08, 2014

RHOPLEX™ DCR Binders for deck and concrete restoration coatings help breathe new life into weathered substrates.

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Dow Principal Research Scientist Earns Coatings Industry’s Highest Technical Achievement

April 07, 2014

Zhenwen Fu Wins 2014 American Coatings CONFERENCE Roon Award.

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Got Smudges? Dow Has the Solution

April 04, 2014

RHOPLEX™ EZ Clean Emulsion helps bring less mess, and more clean to the American Coatings Show.

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A New Category in Paint: Improving Indoor Air Quality with FORMASHIELD™ 12 Acrylic Binder

April 03, 2014

Dow helps interior paint manufacturers enhance paint with formaldehyde abatement technology.

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ACS 2014 Focus: Performance, Functionality, Productivity, Efficiency and Overall Sustainability

March 24, 2014

This preview article for the 2014 American Coatings Show appeared in the March 2014 issue of Coatings Tech, and is linked with permission of the American Coatings Association.

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Dow to Showcase Innovations at American Coatings Show 2014

April 01, 2014

Leading Experts from Dow Present Broad Portfolio of Enhanced Performance Technology at ACS 2014 in Atlanta

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Paint Quality Institute

The Paint Quality Institute is celebrating 25 years of educating consumers, contractors and retailers on the advantages of using the highest quality paints. Today, PQI also delivers information on cutting-edge trends such as color, decorative techniques, and innovative new ways to use paint.

Join us at Booth #807, Wednesday, April 9 for cupcakes and caricatures from 1:30 p.m. – 3:30 p.m. to celebrate!

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