A New Category in Paint: Improving Indoor Air Quality with FORMASHIELD™ 12 Acrylic Binder

Dow helps interior paint manufacturers enhance paint with formaldehyde abatement technology

Philadelphia, USA - April 3, 2014

As modern consumers, we demand "more." Smart phones that do more; more episodes from hit TV shows on-demand; and now even paint that does more than just protect and beautify the walls. In response to this desire for "more," Dow has created a new category in indoor paint that will help improve the air in our home or office while we play or work.

A coatings industry first, Dow's new FORMASHIELD™ 12 100% Acrylic Binder for indoor paint enables the paint on walls to capture free-flowing formaldehyde and lock it in over time, irreversibly removing it from the air while helping to improve the Indoor Air Quality (IAQ) of homes and commercial buildings.

Dow Coating Materials scientists developed FORMASHIELD 12 Binder in response to growing concerns about IAQ and the negative health effects associated with exposure to formaldehyde. FORMASHIELD Technology reacts with formaldehyde, transforming a potentially harmful carcinogen into an inert and harmless vapor.

"Over the years the paint industry has responded to concerns surrounding indoor air quality with low-emission, low volatile organic compound (VOC) products," said Stan Cook, North America architectural binders market manager, Dow Coating Materials. "FORMASHIELD Technology takes this science even further, not just reducing paint emissions but functionally removing other indoor pollutants, such as formaldehyde, emanating from other sources in homes and buildings. With FORMASHIELD 12 Acrylic Binder, paint manufacturers can amplify the performance and durability of their paints, while also addressing a consumer demand for products that enhance the sustainability of their living spaces."

The aqueous all-acrylic emulsion polymer is designed for use in premium interior paints and can be formulated for ultra-low VOC and emissions to meet the tightest standards.

In addition to formaldehyde abatement functionality, FORMASHIELD 12 Acrylic Binder offers good washability, excellent adhesion and low odor. Brand owners have the capability to manufacture without added solvent and can implement FORMASHIELD 12 Acrylic Binder in flat to satin sheens.

"People are expecting more from their paints than just a pretty color and stain coverage," said Cook. "Dow is attuned to these needs, and is helping paint manufacturers anticipate and meet them with formulation enhancing technologies like FORMASHIELD 12 Acrylic Binder."

To learn more about how you can enhance your paint with FORMASHIELD™ 12 Acrylic Binder, stop by the Dow booth #807 at American Coatings Show April 8-10.

About Dow Coating Materials

Dow Coating Materials is the most innovative coatings raw material supplier in the world; driving fundamental shifts in the coatings industry and moving the market as the expert’s expert in coatings solutions. Through its mission of collaboration, inspiration, innovation and growth, the business provides material products, science, technology, and manufacturing solutions to the architectural and industrial coatings industry worldwide. Dow Coating Materials operates 43 manufacturing plants worldwide and 13 dedicated R&D facilities across all major geographic markets where Dow does business. For more information please visit www.dowcoatingmaterials.com.

About Dow

Dow (NYSE: DOW) combines the power of science and technology to passionately innovate what is essential to human progress. The Company connects chemistry and innovation with the principles of sustainability to help address many of the world's most challenging problems such as the need for clean water, renewable energy generation and conservation, and increasing agricultural productivity. Dow's diversified industry-leading portfolio of specialty chemical, advanced materials, agrosciences and plastics businesses delivers a broad range of technology-based products and solutions to customers in approximately 160 countries and in high growth sectors such as electronics, water, energy, coatings and agriculture. In 2012, Dow had annual sales of $57 billion and employed approximately 54,000 people worldwide. The Company's more than 5,000 products are manufactured at 188 sites in 36 countries across the globe. References to "Dow" or the "Company" mean The Dow Chemical Company and its consolidated subsidiaries unless otherwise expressly noted. More information about Dow can be found at http://www.dow.com/


For Editorial Information:

Emily Parenteau
Dow Coating Materials

Beth Crisafi
G&S Business Communications